Strategic Plans: Turning Goals into Meaningful Change
Before you finalize your next strategic plan, ask yourself: Will it drive meaningful change? Or will it become another document that sits on the shelf, only to be looked at when it’s once again time to create a strategic plan?
Too often, the strategic planning process is carried out in isolation by people who are too disconnected from daily operations. The result is a strategic plan that may look good on paper but fails to achieve the intended results.
Don’t get me wrong. When done well, a strategic plan is a powerful tool. It provides a roadmap, aligns people with the organization, and can create momentum.
However, in my work with executive teams, I have identified three fundamental flaws in strategic plans and planning processes that hinder organizations’ progress.
