Time is an issue in every organization. Initially, if you are used to working from a resistance perspective, it can feel like it takes longer to get people ready. It doesn’t. Consider the time and energy you must spend trying to enforce compliance when you use the traditional “resistance” approach.
By focusing on building readiness instead of managing resistance, and emphasizing the needs of the change-recipients, you can actually make better use of your time and resources. You can also get a greater return on your investment.
The traditional approach to organizational change (figure 1) looks to move quickly to training and implementation.
Figure 1 Common Approach to Organizational Change Turner Change Management Inc.
It tries to minimize the amount of time spent in the early period; the majority of the effort is at the back end of the change. This approach gives the appearance of saving time, but it top loads issues so that they emerge right around the time of implementation– when time and resources are at a premium.
You expend more energy and resources, but the return on that energy decreases as people move through the Whitespace. It’s like heating your house in the winter while leaving the all the windows open.
This kind of back-end approach forces you to manage the resistance created when the change-recipients are pushed into taking action before they are ready. The approach gives the perception of speed, while actually taking more time. I call this the paradox of change management.
Figure 2 Change-Recipient Readiness Approach
Building readiness shifts the effort to the front end of the Event. Time is allocated to ensure the change-recipients can internalize the need, raise perceived capability, prepare, and support people through the transition. The change is built on a stable foundation. This results in a more sustainable change (Figure 2).
Early in my career, I learned an important lesson about listening.
I worked in an organization filled with confident, talkative people who thought out loud and easily filled the space with their words. Conversations were lively, ideas flowed quickly, and the loudest voices often dominated discussions.
Yet one person stood out to me, not because she spoke more than everyone else, but because she didn’t.
https://thinktransition.com/wp-content/uploads/Book-Club-Series-3-Quiet-1920X1080.png10801920Tricia Heiberthttps://thinktransition.com/wp-content/uploads/Turner-Change-Management-logo-1.jpgTricia Heibert2026-03-26 08:00:202026-03-25 12:04:48Book Club – Quiet
As a senior leader, are you fully harnessing the power of your mid-level managers to lead change from the middle?
Your middle managers occupy a pivotal position during times of change. They can lead up, helping communicate the message of change to senior leaders, and lead down, building employee readiness and supporting adoption across teams.
https://thinktransition.com/wp-content/uploads/Untitled-design-17.png10801920Tricia Heiberthttps://thinktransition.com/wp-content/uploads/Turner-Change-Management-logo-1.jpgTricia Heibert2026-03-19 08:00:492026-03-18 10:35:41Leading Change Adoption With Mid-Level Managers
The average human attention span has dropped to just eight seconds.
Eight seconds.
Does that number surprise you? I've been an avid reader since I was a child, and there's nothing I enjoy more than curling up with a good book.
Yet over the past few years, I've noticed the shift. My attention span has shortened, and my ability to stay focused isn't what it used to be.
I'm not alone. Conversations with colleagues, clients, and friends reveal the same pattern.
We are losing our ability to focus.
https://thinktransition.com/wp-content/uploads/Book-Club-Series-2-Stolen-Focus-1920X1080.png10801920Tricia Heiberthttps://thinktransition.com/wp-content/uploads/Turner-Change-Management-logo-1.jpgTricia Heibert2026-03-12 08:00:052026-03-11 15:01:56Book Club – Stolen Focus
https://thinktransition.com/wp-content/uploads/Slide11.jpg540720dawnmariehttps://thinktransition.com/wp-content/uploads/Turner-Change-Management-logo-1.jpgdawnmarie2016-01-28 02:00:382019-06-21 15:12:33The Paradox of Change Management
One of the most powerful things you can do to help yourself cope more effectively with change is to take the labels off. Too often, I hear people talk about change as either negative or positive. What they may not realize is that the label they have applied predetermines their reaction to the change. Read more
https://thinktransition.com/wp-content/uploads/Black-man-thinking-PH01645J.jpg450297dawnmariehttps://thinktransition.com/wp-content/uploads/Turner-Change-Management-logo-1.jpgdawnmarie2011-11-29 12:20:552017-08-24 10:37:29Want To Be More Change Ready? Avoid Labeling Change As Good or Bad
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