Is training one of the first things you think about when launching a change in your organization? If you said yes, you’re not alone. A training program to effect change intuitively makes sense – teach people how to do the new activity (use the new software, make sales calls etc.) and they will do it. However, training is not enough to ensure your employees will stick with the new activity and make it become the normal activity.
Leaders who expect training to carry the people side of any change are often disappointed and frustrated when the training fails to deliver the expected results. In 2015 it was estimated companies in the United States spent $356 billion globally on training and didn’t get a return on that investment.