Four Key Elements of an Effective Change Communication Strategy
What makes communication during change effective?
When I ask that question, employees and leaders consistently respond with the same qualities: consistency, accuracy, relevance, clarity, timeliness, and transparency.
The foundation for building that level of communication is your change communication strategy.
Communicating to create healthy and sustainable change involves much more than simply giving and receiving information. It is the way we interact and engage with people, interpret data, make meaning, develop understanding, and build—or, in the case of poor communication, destroy—relationships.
Communication is the thread that weaves through every aspect of your change efforts and your organization. It is reflected in what you say, what you do, and even what you don’t say or do. It is an essential element of every change.
Although communication serves many purposes throughout the change process, it has one overarching purpose:
