Why Pushback Isn’t Resistance

Does it sometimes feel like your best employees – the smart, capable people you depend on – are the ones who raise the biggest objections and create the greatest barriers to change?

It’s easy to label this behaviour as resistance. But what if they’re not resisting anything?

What if they’re doing exactly what their brains are designed to do, and you’ve been interpreting it completely wrong?

Understanding why people appear to push back on change can help you eliminate this apparent resistance and leverage one of your most powerful tools for enabling change.